Gold Medal Ventures

We Believe In The Future of Food,
And We're Here to Help Create It

Gold Medal Ventures is the disruptive innovation arm of General Mills that leverages the expertise and scale of one of the world’s leading food companies to impact change in the food ecosystem.

Our Mission
Make the Food System
Work for Tomorrow's
Families
Starting Today

Growth Equity

Acquire and scale high-potential brands by tapping into General Mills’ strengths

Venture Capital

Early stage investment in startup companies to help elevate them to the next level

Venture Studio

Build new businesses by pairing deep market research with agile experimentation

The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails.

- John Maxwell

Meet Our People What We Do