Hillary Balma

Hillary Balma


Hillary is a marketing leader with over 10 years of experience in CPG Brand Management. Prior to joining G-Works, she led innovation for General Mills’ North America Cereal division. Over the course of her career she has worked across several food categories and on beloved consumer brands including Nature Valley, Pillsbury, and Betty Crocker. She leads with a passion for the consumer at the forefront, and she loves to build teams that are inspired to unlock new, consumer-first solutions that win the marketplace.

Hillary holds a BA from Dartmouth College and an MBA from The University of Chicago Booth School of Business. She resides with her husband, two children, and two dogs in Minneapolis, MN.