Elevating Great Ideas

301 INC is the venture capital arm of General Mills.

We invest in driven and passionate founders across the value chain who are transforming the food ecosystem. Our team is purpose-built to partner with founder teams and to help realize their ambitions.

If you're ready to take your company to the next level, we'd love to hear from you.

These Are Our Main Areas of Focus:

Digital Capabilities

Emerging connected commerce capabilities that remove friction from the food value chain and unlock 1:1 relationships with consumers.

Emerging Food Brands

New products and brands that uniquely meet the needs of growing or underserved consumer groups, in both human and pet food.

New Go-to-MarketModels

Capabilities that reimagine food beyond CPG. Novel approaches to food service channels, the intersection of food and healthcare, pet ecosystems, and more.

Agriculture & Packaging Technologies

Sustainability and circular economy capabilities that drive impact and build a resilient food ecosystem.

We Bring More than Capital.

We bring strategic perspective, technical expertise, and industry connections to elevate emerging brands to the next level.

Tried and true brand strategy & design principles coupled with the effective sampling, influencer/ambassador, and shopper marketing levers.

Deep expertise on regulatory, claims, formulation guidance, labeling requirements, and food safety best practices.

Extensive manufacturing & logistics insights with expansion planning tools to support commercialization plan.

Roadmap connecting the brand and consumer with the best expansion strategies, customers, and tactics to reach growth goals.

Data driven digital strategies, experimentation techniques, and introductions to trusted vendor partners in our digital network.