John Cowden

John Cowden

Experimentation Lab Lead & Innovation Coach,

John is an innovation coach on a mission to change the way we approach new product innovation. He works with individuals and teams to adopt and apply the innovation principles of Design Thinking, Lean, and Agile to their work. In addition to working with teams to help adopt a learning mindset, he leads the Experimentation Lab for G-Works which has created a robust suite of experimentation capabilities for co-founder teams to rapidly build and test solutions in market.

Over John's 20-year career, he has helped identify and build successful new product innovation for Yoplait, Cereal, Old El Paso, Pillsbury, Betty Crocker, and Blue Buffalo.