Elevating Great Ideas
301 INC is the venture capital arm of General Mills.
We invest in driven and passionate founders across the value chain who are transforming the food ecosystem. Our team is purpose-built to partner with founder teams and to help realize their ambitions.
If you're ready to take your company to the next level, we'd love to hear from you.
Our Focus Areas
Emerging connected commerce capabilities that remove friction from the food value chain and unlock 1:1 relationships with consumers.
Emerging Food Brands
New products and brands that uniquely meet the needs of growing or underserved consumer groups, in both human and pet food.
Capabilities that reimagine food beyond CPG. Novel approaches to food service channels, the intersection of food and healthcare, pet ecosystems, and more.
Agriculture & Packaging Technologies
Sustainability and circular economy capabilities that drive impact and build a resilient food ecosystem.
We Bring More than Capital
We bring strategic perspective, technical expertise, and industry connections to elevate emerging brands to the next level.
World class strategy & design coaching, coupled with the right communication plans & tactics to build your brand.
Deep expertise on regulations, claims, formulation guidance, labeling requirements, and food safety best practices.
Extensive manufacturing & logistics insights with expansion planning tools to support commercialization plans.
Distribution expansion strategy design based on product market fit and growth goals.
Data driven digital strategies, experimentation techniques, and introductions to trusted vendor partners in our digital network.
We look forward to learning more about what you are building. We will be in contact if there is a fit for our fund. In the meantime, you can check us out here.